Innovation / category creation / performance

Innovation for
performance

Passion for creating products and services that add real value and translate into competitive results

Independent thinking. Practical engineering. Competitive results.
Where we add value

Our main goal
is to add value

We help teams turn a technical possibility into a useful product, a stronger business or a new category. We connect disciplines, test assumptions and focus effort where it can improve performance.

01 / Find

Find the opportunity

Identify valuable problems, assess emerging technologies and define where your product can make a meaningful difference.

02 / Make

Make it real

Turn your concept into something testable: product direction, rapid prototyping, materials, sensors and supplier coordination.

03 / Move

Move it to market

Build the route to adoption through positioning, category creation, OEM partnerships, licensing and commercialization.

Perspective & partnership

Experience for
your next decision

An experienced perspective for founders, leadership teams and boards navigating technology, product and growth decisions. Chris combines technical depth with the practical judgement that comes from building products and businesses.

01 / Strategic perspective

Independent perspective

Challenge assumptions, assess technology and product opportunities, and connect innovation choices to commercial priorities.

02 / A continuing conversation

A practical sounding board

Support founders and leadership teams with product direction, category creation, partnerships and the decisions that shape growth.

03 / Practical contribution

Expertise where it counts

Work through a specific challenge in product development, wearable technology, thermal regulation or industrial innovation.

The right collaboration may be a focused consulting engagement, an ongoing advisory relationship, or a contribution at board or advisory-board level.

Start a conversation ↗
How we work

Practical by design

Start with the decision that matters. Test the assumptions behind it. Bring the right technical and commercial people together to move it forward.

01

Frame

Clarify the user need, technical constraints and commercial opportunity.

Focus
02

Explore

Compare the options and use targeted prototypes to resolve uncertainty.

Make
03

Test

Use data, domain experts and real users to learn what matters.

Prove
04

Scale

Shape partnerships, production and go-to-market around the evidence.

Grow
Innovation in practice

Different challenges
One useful approach

Start with a real problem. Connect ideas across disciplines. Build something that helps. These projects show how technical creativity and commercial judgement come together.

Ultra Cool Tech cooling technology in a time-trial cockpit
Active Cooling / Ultra Cool Tech

Make cooling part of the equipment

Heat can limit performance, while cooling is often treated as a separate task. At Ultra Cool Tech, we develop new materials and Active Cooling products that fit into the equipment athletes already use.

Materials innovation, intellectual property and manufacturing know-how underpin distinctive cooling solutions, with OEM partnerships creating routes to market.
Concept illustration of optical footwear inspectionInspection concept
AI inspection / SwissVeritas.ai

Make quality visible and traceable

Judgements about product quality can vary between inspectors and factories. SwissVeritas.ai is developing AI-enabled inspection to make those judgements more consistent, with a traceable record for each product.

Combining imaging, AI and an Equipment-as-a-Service model addresses both the technical challenge and the route to adoption.
Concept image of an athlete cycling indoors in a white CORE-branded heat-training suitHeat training · Concept image
Body-temperature monitoring / CORE / 2019–2023

Turn temperature into a useful signal

Athletes and coaches needed a practical way to understand thermal strain during exercise. Chris helped take CORE from an early prototype through product development and launch, connecting body-temperature monitoring with the decisions performance staff make.

A new measurement becomes valuable when people understand how to use it—in heat training, preparation and competition.
Coherent SmartCut laser-processing head
Smart processing heads / Coherent–LASAG / Switzerland

Bring intelligence to the process

Precision laser processing depends on understanding what happens where the laser meets the material. Chris initiated a smart processing-head product line, bringing sensing and process monitoring closer to that point.

Connecting optics, electronics and software opened a new product direction, alongside Industry 4.0 and AI research with EMPA.
Connected software / Microsoft

Remove the friction of using software

Keeping software working, up to date and connected created everyday friction. Chris’s Microsoft projects explored automated support, software updates and data conferencing—ways to make complex systems more useful to the people relying on them.

Small engineering and business teams turned emerging needs into product ideas; Chris is a named inventor on multiple Microsoft patents.
Historic Benetton Formula One car on track
Race engineering / Benetton B186 & beyond

Make the whole system perform

Getting the Benetton B186 running again meant making modern electronics work with its original fuel-delivery system. Across race engineering, the same creative problem-solving extended to engines, suspension, damper technology and team operations.

Analyse the data, understand the interactions and test the change where the result matters: on track.
Concept view from inside a race car with heart rate and body-temperature telemetryDriver + vehicle data · Concept image
BioTelemetry / Driver biometrics

The car tells only part of the story

A car’s telemetry could show how the machine was performing, but missed the driver’s physiological response. BioTelemetry brought heart rate, body temperature and oxygen saturation into the same data stream.

The same principle informs work with CORE, Moxy, warm-up and heat training: turn biosensor data into context for better performance decisions.
Curiosity / Experiment / InventionIDEA IPSoftware · Materials · Performance
Invention / Patents & new concepts

Build value through invention

Where is the unmet need—and could a new technical approach create lasting value? Experience as a named inventor on Microsoft patents informs how Chris connects product ideas, evidence and intellectual property.

Areas of exploration include new cooling materials and pre-loaded sole concepts for running and trail shoes, with footwear ideas at the concept stage.

Earlier technology work included Windows networking, Oracle database connectivity and antivirus software—experience in making emerging capabilities useful within established platforms.

About Chris

Engineer’s curiosity
Entrepreneur’s urgency

Chris Blomfield-Brown works across innovation, product development and venture building. His experience spans sport performance, thermal regulation, advanced materials, biometrics, software, AI-enabled manufacturing and product traceability.

Through CB Squared, we bring that experience to founders, product teams, manufacturers and performance specialists. We can help with a focused technical challenge, a new product direction or the longer journey from concept to market.

The curiosity extends beyond work. Chris spent almost six years sailing aboard SV Tahirih, including remote parts of the Pacific, and holds a 50-ton captain’s licence.

ZurichSwitzerland
GlobalClients + partners
MultiplePatents
Hands-onDelivery style
A small role in a bigger journey

Performance belongs to the people doing the hard work

Athletes, coaches and performance staff have the hard job of turning training, technology and data into results. Our goal is to add value and play a small role in their journey. The same principle guides our work with every client: understand their challenge, contribute something useful and help them move forward.

A useful conversation starts here

What are you working on?

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